Category Archives: Uncategorized

$500 Million More for Facebook

TechCrunch is reporting (via Forbes) that two hedge funds have bought into Facebook, in addition to yesterday’s announcement of a deal with Microsoft.  The two funds each put in $250 million, for a total of $740 million in cash for Facebook, including the deal with Microsoft.  That’s enough money for them to stay private for quite a while – I wouldn’t expect an IPO anytime in the near future.

Like it or not, Facebook matters.  At least, that’s what I’m getting from all of this activity.  Perhaps it’s being overvalued, but I doubt it’s by much.  I think Microsoft (and the hedge funds) are getting into something that has huge potential.

Microsoft Wins Stake in Facebook

Update: Microsoft ended up paying $240 million in a deal that values Facebook at $15 billion, according to CNET.  For those of you keeping score at home, that’s 1.6% of Facebook.  Doesn’t sound like a lot, but I bet they’ll figure out something to do with it…

From Scobleizer and CNET.

Apparently Microsoft has beaten Google in the fight to buy part of Facebook (according to the latest rumors, anyway).

From Web Community forum, apparently Microsoft’s Hank Vigil was in Palo Alto yesterday, which suggests that he was closing the Facebook deal.

We’ll see what happens…

Wired Annual Test – Get Yours Now

Like gadgets? Wired Magazine puts out an annual test of over 300 gadgets with reviews and ratings for each and every item.

But don’t run out to the newsstand to buy it just yet – Cool Tools has the hookup, a 23MB pdf of the whole thing. Click here for the download page.

While you’re there, subscribe to cool tools and poke around Kevin Kelly’s other stuff – there’s plenty to keep you occupied while the pdf downloads, and then some.

The 3 P’s of Successful Entrepreneurship

Patience

Things don’t always happen right away or on your schedule. Learn to accept that, and move on. However, with patience comes a need for…

Persistence

Being patient is great, but it doesn’t mean you need to sit around and do nothing, waiting for something to happen. You have to be persistent – keep trying, contacting people, pushing your idea, and don’t give up. Of course, that’s much easier if you also have…

Passion

If you really care about your idea, business, product, service, etc., then you’ll easily find the persistence and patience to succeed. Passion is the driving force behind everything else you do. Got a great idea but no passion? You’re out of luck – sooner or later the idea won’t be able to stand up by itself.

Find something you’re passionate about, be persistent, and don’t forget to have patience. Combine those three things, and you’re well on your way to success.

The Little Stuff REALLY Counts

The Little Stuff

Last week I talked about creating value in the little stuff. This week Chris Brogan expands on that idea here.

First off, by microcontent, I mean really small bites of content. I mean things a little bigger than your average Twitter post. I mean piece [sic] of information that are short, succinct, and useful, either directly or in a remashed way.

Why?

There’s a reason for creating this “microcontent” – it’s what people want, and what they can use. I think that’s what Dave Winer is getting at here:

I want rating services to provide clues about what I should be subscribing to. I want them to find not what’s popular with the masses but what will be valuable to me.

Microchunking is a similar idea, although it’s more about breaking down the big pieces and making them usable. The more easily your content can be broken down and distributed, in whatever format your audience wants, the more easily it will be found and used.

How to Win

Combine the two, and you’re on the right track. Create little stuff that’s usable and movable, and don’t forget to make it easy to break your big stuff into little pieces. Once your content gets around easily, your brand starts to get around.

Creating Value in the Little Stuff

Can you control how people see you, your company, your website? Suppose someone does a Google search on your name. Will the find your professional-looking blog, or will they find your Facebook profile with drunken pictures from college?

Suppose they do find your blog – can you be sure everyone who visits there will arrive at your carefully crafted “landing page”? Or will they do a search on Google that you happen to rank highly for, and end up at a sub-par post from three years ago that you hammered out at two in the morning? If that happens, how long do you think they’ll be sticking around for?

The point is, you can’t control how people find you anymore. That means you can’t rely on just your best content to sell (whether you’re a business or a blog).

Seth Godin talks about this in his Meatball Mondae post from this week:

Not only are there literally a million ways to discover you and your offerings, but rarely people hear your story the way you want it to be heard. The idea of a home page and a site map and a considered, well-lit entryway to your brand is quaint but unrealistic.

We’ve been doing the bundling so long, we forgot we were doing it.

The world just got unbundled. Like it or not, there you are.

He uses the the idea of things being “bundled” together, and explains the new reality as being very much “unbundled.” The real implication of that is that you can’t rely on just your best stuff to be valuable anymore. Everything that you offer, be it a piece of writing, a consultation, or an ice cream cone, has to be valuable – or it doesn’t matter.

People are going to find your little stuff, and if it isn’t valuable, they won’t be back.