SEO for beginners
Every search someone makes on Google depends on keywords. Keywords are used to determine what content best suits a search inquiry based on the words entered in the search field. Google uses many different search techniques to find the best possible information. The better the source, the higher it will appear on the rankings.
The coveted top spot is hard to obtain because Google uses an ever-changing list of algorithms to find the best results to show their users. That makes it difficult for most companies to get noticed. SEO optimizes the keywords most likely to be searched for a business so that the website is found.
The better the optimization, the higher the ranking. As an SEO Manager, you will oversee the research of SEO to help the digital marketing team run effective campaigns, as well as to optimize the company’s website, social media pages, and other content efforts.
What is SEO management?
SEO management can ask your company or your agency’s management of your SEO strategy. As a neighborhood of SEO management, your team or agency develops, leads, and modifies your strategy to maximize your results and achieve your marketing, sales, and business goals. If you partner with the workplace, your business may sign with a specialized agency, sort of a local SEO company, or full-service digital marketing agency.
As many internal marketing departments handle multiple responsibilities and don’t have a background in SEO, it’s common for businesses to take a position in professional SEO management services. A recent study, for instance, revealed that 55 percent of companies partner with an SEO agency. With SEO management, your team or agency develops, leads, and modifies your strategy to maximize your results and achieve your marketing, sales, and business goals. Whether your business partners with a workplace or manages your strategy in-house, it’s essential to know what SEO management includes. That way, you’ll build a foundation for a competitive strategy that really drives revenue for your company.
How much do SEO managers make?
In the U.S., the average salary of SEO managers based on several job and HR databases is around $75K. However, good candidates can expect at least $100K. (I came to this conclusion after discussing with U.S.-based SEOs and reviewing many job postings.) You could go even higher than that in the most popular technological hubs.
In the U.K., the average compensation seems to be around £40K (~$55K). SEO salaries in the U.K. aren’t that attractive (yet), so I can only encourage you to ask for more to change that. Of course, you should expect large discrepancies between London and the rest of the country.
As this is a suitable job for 100% remote work, I’ve also been keeping an eye on remote job postings. These jobs start at $40K but can go well over $100K too. The best candidates can get U.S. salaries regardless of where they are in the world.
Next Steps
We’ve covered the fundamentals of SEO Project Management in this article and referenced three SEO experts from leading digital agencies in the industry. Now it’s your turn to put theory into practice. If you take away only one insight from these experts it’s the importance of communication. Every process and methodology they’ve put in place across their SEO projects is underpinned by communication both internally and externally. Workflow tools will definitely help in enabling this communication to take place.
You also need solid documentation to outline how you do things and the steps taken for each task. This helps you scale your services as you onboard more clients. You need to be removing dependencies on people and resources. If you don’t do this, you’ll hit bottlenecks in your workflow and start losing efficiency in your work.
But all of the above is irrelevant if you don’t have skilled practitioners on your team. The most valuable asset in your agency are your people. Hiring the best from day one will help set you up for success!
Resources:
https://digitalmarketinginstitute.com/blog/what-does-an-seo-manager-do
https://ameyamarketing.com/2021/09/08/what-is-seo-management/
https://ahrefs.com/blog/seo-manager/
https://www.seoptimer.com/blog/seo-project-management/